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Our Process

How we operate

1. Gather

We consider all viable options within a given product category.

2. Analyze

We collect user reviews, product ratings, and develop selection criteria based on customer experiences.

3. Report

Once the best products have emerged, we summarize our findings for your consideration.


We do the heavy lifting.

Have a complex purchasing decision? We review products and summarize the results making it easier for you to make a purchasing decision.

Latest Post


  • Chris Ray - Founder (Human)

  • Mackenzie - Editor (Canine)